San Francisco – September 23, 2014 -- Get Satisfaction, the leader in online community platforms, and FeverBee Limited, a recognized authority on community best practices, announced today the launch of Community Management Essentials, an on-demand professional certification course to educate community managers and others about how to get the most from online communities.
With engaging video content, Community Management Essentials guides community managers through strategic planning, and explains how to assess a company’s readiness, analyze audience requirements and seed content. The certification course will also cover techniques for engaging users and measuring return on investment. Community managers will not only learn how to maintain a best-in-class community, but they will sharpen their professional skills in this emerging discipline, while capping their expertise with credentials from two pioneering industry leaders.
Community Management Essentials is the only technology-agnostic course on the market covering all of the fundamentals of community-building. It is designed so that anyone can benefit from the course, regardless of which community platform they use. At the end of the course, students will have a 75+ page strategic plan to help them get started with a new community or take an existing community to the next level.
"The role of community manager is quickly emerging as a pivotal and highly influential role, but the rules of engagement aren’t widely understood,” said Rahul Sachdev, CEO of Get Satisfaction. “Few professionals have had formal training, hands-on experience or exposure to methodologies, case studies and best practices specific to community management. That has prevented many companies from capitalizing on the full value of their online communities."
Community Management Essentials is led by Richard Millington, Founder and Managing Director of FeverBee, a leading community consultancy serving companies around the world. He is the author of Buzzing Communities: How to Build Bigger, Better and More Active Communities and the creator of Community Geeks, an exclusive, members-only global network of community managers.
"This course takes a data-driven approach to community, analyzing user activity, business results and other trends,” said Millington. “We also draw on the proven principles of social sciences like psychology, sociology and economics to help community managers understand what motivates people to engage."
Community Management Essentials is priced at $1,200 per person and includes 50 video tutorials (12 hours of instruction), a comprehensive strategic plan, online exams, a professional certification and an associated digital badge which can be displayed on LinkedIn or other professional summaries.
"With this partnership, Get Satisfaction is bringing FeverBee’s premier curriculum to more companies through a flexible on-demand delivery model and affordable pricing,” said Sachdev. “The sooner we bring institutional knowledge to the market, the sooner companies unlock the full value that community represents. "
For more on Community Management Essentials’ curriculum or to enroll, visit https://getsatisfaction.com/corp/education/get-certified/.
About Get Satisfaction
Based in San Francisco, Get Satisfaction provides an online community platform connecting companies with customers to foster relationships that unlock new value for both sides. Companies of all sizes and industries—from Intuit, Kellogg's and P&G to Sonos, HootSuite and SugarCRM—rely on Get Satisfaction to deliver online communities that modernize customer support, accelerate sales, differentiate their brand and inspire new innovations. Get Satisfaction’s community platform offers the fastest time to value for companies ready to embrace the way today’s customers want to engage. To learn more, visit https://getsatisfaction.com/corp/.
A leading authority on community best practices, FeverBee is a community consultancy with a following of more than 10,000 community managers worldwide. FeverBee is widely known for its Pillar Summit, the definitive community management training course which demystifies community, approaching every phase of the community lifecycle from a social science perspective—customer behaviors, motivations and emotions—as well as a data science perspective—analysis, trends and other data-driven indicators. To learn more, visit www.feverbee.com.
Press Contact:Julia Glenister
for Get Satisfaction