Customer Experience and Product Development Veteran to Help Progress Company's Community Innovation Initiatives
Aug 27, 2013
Get Satisfaction, a community platform for creating engaging customer experiences, today announced the appointment of Kumar Vora to its board of directors. Vora brings 25 years of industry experience and a long history of building and delivering product innovation that enhances and evolves the customer experience for companies such as Adobe, Apple, HP and Oracle.
Vora couples entrepreneurial know-how with enterprise expertise and has been a true champion for customer-centric strategies as a conduit for growth and innovation. Currently, he is an entrepreneur-in-residence at Foundation Capital. Prior to that, Vora was senior vice president of WebCenter Products at Oracle. In addition to his early positions in engineering and entrepreneurial pursuits as co-founder of Oblix (acquired by Oracle in 2005), Vora held multiple executive positions and led product development for LiveCycle at Adobe for nearly a decade.
"Get Satisfaction is laser focused on helping businesses differentiate on customer experience," said Wendy Lea, CEO, Get Satisfaction. "Kumar's innovative, product-focused mind and deep understanding about evolving the customer experience will give our board additional fire power to progress the Get Satisfaction community platform and realize the tremendous growth potential we have set for ourselves."
Get Satisfaction recently launched its new platform, which was completely rebuilt from the ground up to improve the user experience for its business users and their community members alike. Vora will work closely with Lea and the board to chart the next phase of product innovation and growth for Get Satisfaction as the company continues to help their clients transform their customer conversations into powerful user-generated marketing content and insights that are valued across the enterprise.
"Get Satisfaction is perfectly positioned at the convergence of three important trends impacting the customer experience: the advent of social computing; the need to create dynamic and authentic marketing content, and the consumerization of technology that allows customer interactions to be captured, measured and shared as they happen," said Vora. "Working with Wendy and the team to innovate for this evolving ecosystem is a thrill and I am looking forward to digging in."
About Get Satisfaction Get Satisfaction helps customer-centric organizations engage millions of consumers in meaningful conversations about their products and services, every day. The Get Satisfaction community platform transforms these conversations into powerful user-generated marketing content and insights, enabling businesses to create differentiated customer experiences, acquire more customers and bring new innovations to market. Headquartered in San Francisco, Calif., Get Satisfaction's customers include Citrix, HootSuite, Intuit and Kellogg's.
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